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How to ELEVATE Your Launch Parties for Business

There’s nothing better you can do for your brand than to have a kick-arse, highly memorable and extremely effective launch party. Everything’s on brand, people love it, your customers and potential customers love it and people walk away thinking – I’ve got to tell 5 other people about this. Excellent! That’s what we want. But […]

How to write a GREAT first book (yes, it can be done).

Many of us have the passion for writing – or at least the passion for our story. But how do we write a story that’s as compelling as we lived it? Or how do we write a “how-to” book that’s not going to put someone to sleep after the first sentence? We asked this same question […]

What’s your One Word for 2018?

Maybe you’re not in the New Year’s Resolution camp. Or maybe you do make those goals every year, only to find out your zeal for those lofty weight loss, finance and meditation dreams have yet again fizzled and faded by February (congratulations, you’re a normal human being). Maybe this year you should think about just […]

ADS’s Top Small Biz & Fav Christmas Gift Ideas Under $100 (plus a few bonus ones above)

Ready for the holidays? Well you can get ready quick with these small business and top ADS-approved Christmas gifts for under $100 (with few exceptions). Everything from stocking stuffers to fun ideas for the hardest person to buy for. Gifts for the ladies, babies, gentlemen, drone-enthusiasts, wine lovers and more. We even included our top […]

Kindness Works.

Ever since I realized it was World Kindness Day, I started looking for opportunities to be kind to people. More than usual. Ironically they both ended up being acts of business kindness. (1) A guy at The Gathering Spot was desperately looking for anyone who might have any kind of communications / English background. What he was […]

What’s your ONE thing? [ Book Review: “The ONE Thing” ]

When’s the last time you truly sat down and thought about your biggest, craziest, wildest dreams? If you had to picture it, could you imagine how those insanely humongous dreams could actually break down to actionable tasks and goals? Can you see what your path to those dreams looks like 5 years out, 1 year out, […]

So ADS Begins: 24 Things I learned in Year One as an Entrepreneur

Accidental Entrepreneurship. That’s exactly what I think of when I consider where I was one year ago today. I never thought I would even think of doing this until I was 40 (although, ironically, I’m not so far from that now!). In my 20s, I often thought to myself that by the time I’m 40 […]

The Wrong Donations – Some Tough Words on Disaster Relief

ABOUT HURRICANE DONATIONS: If you’re going to send donations for any of the hurricane relief efforts,  please DON’T send unuseful things like coats, sweaters, lingerie, soiled undergarments and prom dresses. Emptying your drawers and sending them to TX does not help, it HINDERS. Scroll through to the bottom of this article to find out the […]

Leopard is a neutral (and many other style tips you didn’t know for personal branding)

Yes, leopard – and apparently any kind of animal print – is a neutral. The colors – tans, browns, blacks – are all neutrals. Zebra is a neutral. Snakeskin. Also, curvy girls can wear stripes, patterns can be mixed and – above all – positively everything must be tailored according to ADS Style Chat expert Morgan […]

Top 5 PR Tips that WORK (from one of journalism’s finest)

As entrepreneurs, everyone wants exposure for their business. Why? Because good exposure positively increases brand awareness. PR is a great way to do that “for free” so to speak – unlike traditional advertising which costs (print, digital, outdoor advertising on billboards, radio and TV commercials, etc.). Note: PR technically isn’t always “free” as many of […]

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ABOUT the Author

I’m Andrea - a Brand Strategist, Storyteller and Velvet-Wrapped Truth Teller

Andrea TheoJohn is a brand strategist and storyteller with a knack for helping B2B professional service firms evolve their brands into timeless, elevated experiences. As the founder of The ADS Agency, she brings corporate insight, creative edge, and a whole lot of velvet energy to every client she serves.

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