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What I learned in Year 3 of Business

That’s right – we made it to Year Three! Can you believe it? Time flies when you’re having fun, eh? We’ve certainly enjoyed the ride – challenging and crazy as it’s been. You wanna know the number one thing I’ve learned as an entrepreneur this year? The POWER of GRATEFULNESS. My word of the year […]

How to start using Instagram Stories

If you’ve never posted an Instagram story before, you’re missing out! It’s an excellent way to get extra visibility with your followers. Think of stories like the “snack” in between the meals (which are your Instagram posts). It’s the thing that helps keep you top of mind, keep a connection going with your followers, even […]

How to get REAL followers that matter to your business on Instagram

For those of you in our special 8-Day Instagram Challenges we do (“Hello Fall” and “Hello Spring” so far), we have a great time with Loop Friday, don’t we? Thanks for taking part in that oh-so-fun experiment with us! We wanted to see if everyone got at least 3 other small business owners / small […]

Instagram Business Tips: Using Quick Replies as Authentic Alternative to Messenger Bots

Have you ever noticed those IG accounts that have tens of thousands of followers out of nowhere and clearly are using messenger bots, have bought followers (or paid for follower services) and just seem to have massively explosive inorganic growth? We don’t do that here. Not inorganic growth anyways. Here at ADS, we believe in […]

Optimize your Instagram Link (in your bio)

When’s the last time you checked the link in your bio? As you have probably figured out by now, you can’t include clickable links in your post. So, that means you’re going to always have to tell people to go to the link in your bio. It’s just the easiest way to get people to […]

How to optimize your Instagram bio

Take a look at your Instagram bio right now. What does it say? Is it informative? Intriguing? After people look at your picture and name, the bio’s the next place people look to figure out if they want to follow you (or keep following you) and why. This is a very critical area for you […]

Do you know the power of your Instagram name?

In our Hello Fall and Hello Spring Challenges we do (8-day Instagram Challenges for small biz owners and small biz lovers), we have participants start with introductory posts, most starting with “Hello, my name is.” Today, I want you to now consider the importance of your actual name on Instagram. Remember, people will be searching […]

Use the power of hashtags for audience growth and to attract the right audience!

I know you see hashtags all the time, but do you know how to really get the most out of them for your account? It takes time, but you can eventually learn which hashtags are drawing followers to you, what the most popular and effective tags in your industry are, how many tags are appropriate […]

Ready to turn over a new leaf with your Instagram? Check out the #HelloFallChallenge

Now’s the time to join in the fun! Doesn’t it seem like 2019 has absolutely flown by? And what does your Instagram have to show for it – lackluster results? Say no more. I get it. That’s why I’m so glad to officially invite you to the #HelloFallChallenge: eight days of Instagram fun with all the juicy […]

Spirituality and business – do they mix?

Recently we encountered a delightful New York native who has a penchant for all things Cali – a journalist by trade who once wrote a book on relationships and the struggle between men and women and what’s behind all of that. The book is entitled “Kaliening on the Road to Happiness” – self-published back in the […]

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ABOUT the Author

I’m Andrea - a Brand Strategist, Storyteller and Velvet-Wrapped Truth Teller

Andrea TheoJohn is a brand strategist and storyteller with a knack for helping B2B professional service firms evolve their brands into timeless, elevated experiences. As the founder of The ADS Agency, she brings corporate insight, creative edge, and a whole lot of velvet energy to every client she serves.

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