The world is full of insecurities and it’s not hard to see why. Fill in the blank: I hate _______ about myself. It’s not just about “being fat” – it’s about things like not being married, not having kids, not having finished that college degree, not having that house, that car, that…that, that. It is […]
Need Daymond John’s SHARK Acronym broken down? Say no more – we’ve got you covered. You must’ve missed the AWESOME new #ChaseforBiz conference held in Atlanta this year? If you did – you missed out on a treat. Cam Newton was there along with Deepak Chopra (who retweeted one of our tweets that day!) as […]
Wondering what IGTV is, why it is and how to use it? Here are all the basics to get you started – including how to upload a video from mobile and web (once that bug is fixed). Check out our video tutorial below plus these tips and things to know (be sure to watch the intro […]
Anybody can use a social media management platform like HootSuite, Buffer or Sprout Social to manage and schedule social media posts, tweets, etc. But what if you manage several social media accounts? What if you want to do some real engagement with your Twitter followers without taking forever to scroll through that Twitter home page […]
Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain How do you cut through the noise out there for your business? The first basic step is to start with differentiation. But how do you go about differentiating your business (or yourself) from everyone else […]
When we’re little, we never really realize how important, special, marvelous and INCREDIBLY wise our mothers actually are. Of course, it’s not until we get much older that that begins to make sense to us. In this latest video, we’re chatting all about the marketing lessons we can get from our moms. Check it out […]
So you’ve hired your first marketing person ever. Congratulations! Now what?? What should you expect? How should you work together? Well there are a LOT of things to know there, but here are 3 simple things you can do right away to make sure you’re getting the most out of your new relationship: Know that […]
If you’re a new business owner, you already know: you’re the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order […]
Have you ever walked into a room and you didn’t know a soul? No one who looks familiar, looks like you, acts like you, talks like you… what do you do?? How do you connect? You’re there to create connections for business of course, but how do you even begin? Not to worry. ADS and […]
There’s nothing better you can do for your brand than to have a kick-arse, highly memorable and extremely effective launch party. Everything’s on brand, people love it, your customers and potential customers love it and people walk away thinking – I’ve got to tell 5 other people about this. Excellent! That’s what we want. But […]
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ABOUT the Author
Andrea TheoJohn is a brand strategist and storyteller with a knack for helping B2B professional service firms evolve their brands into timeless, elevated experiences. As the founder of The ADS Agency, she brings corporate insight, creative edge, and a whole lot of velvet energy to every client she serves.
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