Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain How do you cut through the noise out there for your business? The first basic step is to start with differentiation. But how do you go about differentiating your business (or yourself) from everyone else […]

When we’re little, we never really realize how important, special, marvelous and INCREDIBLY wise our mothers actually are. Of course, it’s not until we get much older that that begins to make sense to us. In this latest video, we’re chatting all about the marketing lessons we can get from our moms. Check it out […]

So you’ve hired your first marketing person ever. Congratulations! Now what?? What should you expect? How should you work together? Well there are a LOT of things to know there, but here are 3 simple things you can do right away to make sure you’re getting the most out of your new relationship: Know that […]

If you’re a new business owner, you already know: you’re the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order […]

Have you ever walked into a room and you didn’t know a soul? No one who looks familiar, looks like you, acts like you, talks like you… what do you do?? How do you connect? You’re there to create connections for business of course, but how do you even begin? Not to worry. ADS and […]

There’s nothing better you can do for your brand than to have a kick-arse, highly memorable and extremely effective launch party. Everything’s on brand, people love it, your customers and potential customers love it and people walk away thinking – I’ve got to tell 5 other people about this. Excellent! That’s what we want. But […]

Ready for the holidays? Well you can get ready quick with these small business and top ADS-approved Christmas gifts for under $100 (with few exceptions). Everything from stocking stuffers to fun ideas for the hardest person to buy for. Gifts for the ladies, babies, gentlemen, drone-enthusiasts, wine lovers and more. We even included our top […]

ABOUT HURRICANE DONATIONS: If you’re going to send donations for any of the hurricane relief efforts,  please DON’T send unuseful things like coats, sweaters, lingerie, soiled undergarments and prom dresses. Emptying your drawers and sending them to TX does not help, it HINDERS. Scroll through to the bottom of this article to find out the […]

Yes, leopard – and apparently any kind of animal print – is a neutral. The colors – tans, browns, blacks – are all neutrals. Zebra is a neutral. Snakeskin. Also, curvy girls can wear stripes, patterns can be mixed and – above all – positively everything must be tailored according to ADS Style Chat expert Morgan […]

As entrepreneurs, everyone wants exposure for their business. Why? Because good exposure positively increases brand awareness. PR is a great way to do that “for free” so to speak – unlike traditional advertising which costs (print, digital, outdoor advertising on billboards, radio and TV commercials, etc.). Note: PR technically isn’t always “free” as many of […]