So you've hired your first marketing person ever. Congratulations! Now what?? What should you expect? How should you work together? Well there are a LOT of things to know there, but here are 3 simple things you can do right away to make sure you're getting the most out of your new relationship: Know that … Continue reading How to Treat Your New Marketer
If you're a new business owner, you already know: you're the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order … Continue reading How do you get people to buy something? Understanding the basics of Customer Journeys.
Two of the biggest enemies of success: Analysis Paralysis and Perfectionism Paralysis. We have so much negative talk and artificial roadblocks in our heads that keep us from starting or finishing something: a business, that website, our book, that song, that album, the company app. We end up endlessly tweaking - never finishing. How do we get around that? Perhaps … Continue reading What “If” by Rudyard Kipling can teach us about Analysis Paralysis, Perfectionism Paralysis and the “Done is better than perfect” concept.
Have you ever walked into a room and you didn't know a soul? No one who looks familiar, looks like you, acts like you, talks like you... what do you do?? How do you connect? You're there to create connections for business of course, but how do you even begin? Not to worry. ADS and … Continue reading The BEST Secrets of Networking
There's nothing better you can do for your brand than to have a kick-arse, highly memorable and extremely effective launch party. Everything's on brand, people love it, your customers and potential customers love it and people walk away thinking - I've got to tell 5 other people about this. Excellent! That's what we want. But … Continue reading How to ELEVATE Your Launch Parties for Business
Many of us have the passion for writing - or at least the passion for our story. But how do we write a story that's as compelling as we lived it? Or how do we write a "how-to" book that's not going to put someone to sleep after the first sentence? We asked this same question … Continue reading How to write a GREAT first book (yes, it can be done).
Maybe you're not in the New Year's Resolution camp. Or maybe you do make those goals every year, only to find out your zeal for those lofty weight loss, finance and meditation dreams have yet again fizzled and faded by February (congratulations, you're a normal human being). Maybe this year you should think about just … Continue reading What’s your One Word for 2018?
Ready for the holidays? Well you can get ready quick with these small business and top ADS-approved Christmas gifts for under $100 (with few exceptions). Everything from stocking stuffers to fun ideas for the hardest person to buy for. Gifts for the ladies, babies, gentlemen, drone-enthusiasts, wine lovers and more. We even included our top … Continue reading ADS’s Top Small Biz & Fav Christmas Gift Ideas Under $100 (plus a few bonus ones above)
Ever since I realized it was World Kindness Day, I started looking for opportunities to be kind to people. More than usual. Ironically they both ended up being acts of business kindness. (1) A guy at The Gathering Spot was desperately looking for anyone who might have any kind of communications / English background. What he was … Continue reading Kindness Works.
When's the last time you truly sat down and thought about your biggest, craziest, wildest dreams? If you had to picture it, could you imagine how those insanely humongous dreams could actually break down to actionable tasks and goals? Can you see what your path to those dreams looks like 5 years out, 1 year out, … Continue reading What’s your ONE thing? [ Book Review: “The ONE Thing” ]