So you've hired your first marketing person ever. Congratulations! Now what?? What should you expect? How should you work together? Well there are a LOT of things to know there, but here are 3 simple things you can do right away to make sure you're getting the most out of your new relationship: Know that … Continue reading How to Treat Your New Marketer
If you're a new business owner, you already know: you're the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order … Continue reading How do you get people to buy something? Understanding the basics of Customer Journeys.
Two of the biggest enemies of success: Analysis Paralysis and Perfectionism Paralysis. We have so much negative talk and artificial roadblocks in our heads that keep us from starting or finishing something: a business, that website, our book, that song, that album, the company app. We end up endlessly tweaking - never finishing. How do we get around that? Perhaps … Continue reading What “If” by Rudyard Kipling can teach us about Analysis Paralysis, Perfectionism Paralysis and the “Done is better than perfect” concept.
Have you ever walked into a room and you didn't know a soul? No one who looks familiar, looks like you, acts like you, talks like you... what do you do?? How do you connect? You're there to create connections for business of course, but how do you even begin? Not to worry. ADS and … Continue reading The BEST Secrets of Networking
There's nothing better you can do for your brand than to have a kick-arse, highly memorable and extremely effective launch party. Everything's on brand, people love it, your customers and potential customers love it and people walk away thinking - I've got to tell 5 other people about this. Excellent! That's what we want. But … Continue reading How to ELEVATE Your Launch Parties for Business
Maybe you're not in the New Year's Resolution camp. Or maybe you do make those goals every year, only to find out your zeal for those lofty weight loss, finance and meditation dreams have yet again fizzled and faded by February (congratulations, you're a normal human being). Maybe this year you should think about just … Continue reading What’s your One Word for 2018?
When's the last time you truly sat down and thought about your biggest, craziest, wildest dreams? If you had to picture it, could you imagine how those insanely humongous dreams could actually break down to actionable tasks and goals? Can you see what your path to those dreams looks like 5 years out, 1 year out, … Continue reading What’s your ONE thing? [ Book Review: “The ONE Thing” ]
Accidental Entrepreneurship. That's exactly what I think of when I consider where I was one year ago today. I never thought I would even think of doing this until I was 40 (although, ironically, I'm not so far from that now!). In my 20s, I often thought to myself that by the time I'm 40 … Continue reading So ADS Begins: 24 Things I learned in Year One as an Entrepreneur
As entrepreneurs, everyone wants exposure for their business. Why? Because good exposure positively increases brand awareness. PR is a great way to do that “for free” so to speak – unlike traditional advertising which costs (print, digital, outdoor advertising on billboards, radio and TV commercials, etc.). Note: PR technically isn’t always “free” as many of … Continue reading Top 5 PR Tips that WORK (from one of journalism’s finest)
Everybody loves the idea of sitting in their PJ's and making money, running a business off your iPhone using PayPal, Square and swanky, fun business tools like that. But how many of us ever actually get to experience that? We dream of starting our own business but life often gets in the way. Well Nicole … Continue reading ADS Entrepreneur Chat with Charleigh Rocks (our 1st Facebook Live Broadcast)