How do you get people to buy something? Understanding the basics of Customer Journeys.

If you're a new business owner, you already know: you're the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order … Continue reading How do you get people to buy something? Understanding the basics of Customer Journeys.

What “If” by Rudyard Kipling can teach us about Analysis Paralysis, Perfectionism Paralysis and the “Done is better than perfect” concept.

Two of the biggest enemies of success: Analysis Paralysis and Perfectionism Paralysis. We have so much negative talk and artificial roadblocks in our heads that keep us from starting or finishing something: a business, that website, our book, that song, that album, the company app. We end up endlessly tweaking - never finishing. How do we get around that? Perhaps … Continue reading What “If” by Rudyard Kipling can teach us about Analysis Paralysis, Perfectionism Paralysis and the “Done is better than perfect” concept.

What’s your ONE thing? [ Book Review: “The ONE Thing” ]

When's the last time you truly sat down and thought about your biggest, craziest, wildest dreams? If you had to picture it, could you imagine how those insanely humongous dreams could actually break down to actionable tasks and goals? Can you see what your path to those dreams looks like 5 years out, 1 year out, … Continue reading What’s your ONE thing? [ Book Review: “The ONE Thing” ]

Top 5 PR Tips that WORK (from one of journalism’s finest)

As entrepreneurs, everyone wants exposure for their business. Why? Because good exposure positively increases brand awareness. PR is a great way to do that “for free” so to speak – unlike traditional advertising which costs (print, digital, outdoor advertising on billboards, radio and TV commercials, etc.). Note: PR technically isn’t always “free” as many of … Continue reading Top 5 PR Tips that WORK (from one of journalism’s finest)

ADS Entrepreneur Chat with Charleigh Rocks (our 1st Facebook Live Broadcast)

Everybody loves the idea of sitting in their PJ's and making money, running a business off your iPhone using PayPal, Square and swanky, fun business tools like that. But how many of us ever actually get to experience that? We dream of starting our own business but life often gets in the way. Well Nicole … Continue reading ADS Entrepreneur Chat with Charleigh Rocks (our 1st Facebook Live Broadcast)