As entrepreneurs, everyone wants exposure for their business. Why? Because good exposure positively increases brand awareness. PR is a great way to do that “for free” so to speak – unlike traditional advertising which costs (print, digital, outdoor advertising on billboards, radio and TV commercials, etc.). Note: PR technically isn’t always “free” as many of … Continue reading Top 5 PR Tips that WORK (from one of journalism’s finest)
Everybody loves the idea of sitting in their PJ's and making money, running a business off your iPhone using PayPal, Square and swanky, fun business tools like that. But how many of us ever actually get to experience that? We dream of starting our own business but life often gets in the way. Well Nicole … Continue reading ADS Entrepreneur Chat with Charleigh Rocks (our 1st Facebook Live Broadcast)
Have you ever met someone who was just SO smart you think to yourself: there's no way they can't be successful. Smart people are successful right? Maybe, maybe not. I've come across some very smart people in my time - geniuses even. Calvin Coolidge reminds us, however, that "unrewarded genius is almost a proverb." Then again, … Continue reading The Enthusiasm Challenge
It took me 45 minutes this morning to properly follow up with 14 contacts I spoke with at a networking event last night. That's about 3-ish minutes per contact - including time to briefly look up their website, see what their social media looks like (if they have it) and google them on LinkedIn. This … Continue reading 7 Networking Follow-up No-No’s for Entrepreneurs
The key to getting anything done in business or otherwise is first understanding someone's motivations. When dealing with any personality type - whether you feel you can develop a great rapport with someone (which I almost always feel I can) or not - there are nine magical key words that will help you get nearly … Continue reading Understand Motivations: 9 Key Words to Get You Anywhere
If you're a budding entrepreneur - or even thinking about becoming one - you've got a million thoughts going on in your head. Every day. Every hour. And on top of that - more than a million things to do! You know how highly recommended it is for you to have a mentor. In fact, 70% of mentored small businesses … Continue reading Need a business mentor? Try SCORE.
Why Closed Doors Can Be Just as Thrilling as Opened Ones I have a real fascination about doors. Not just any door, but the architecturally intriguing doors of old and even the newer, sleek modern doors of tomorrow. When I was in Paris this past Spring, I took a picture of every breathtaking door I came … Continue reading The Power of the Closed Door
Vision is everything in leadership. As cliché as that might sound, it has all the truth in the world in it. Your job as the leader in your organization is to not only deal with the problems and challenges of the present, but to see beyond that into the possibilities of the future. You are … Continue reading Vision in Leadership: 7 Questions Every Leader Should Be Thinking About