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Facebook Live: Video Equipment Used for our First Broadcast (bonus: all for $100!)

I decided to do Facebook Live because I want some of my clients to do it for their own businesses. However, I never have my clients do something that I’ve never done myself before and I wanted to be able to take all the hits of the lessons learned to be able to pass on […]

Entrepreneurs: Here’s Our #1 Tip for Designing a Logo

If you’re in the process of designing a logo right now (or if you will be faced with the challenge of getting one designed soon), you already feel the immense pressure of it all. That logo will represent the embodiment of everything your brand is or will become in the future – so you’re going […]

The ADS Agency Featured for Thoughts on the Future of Marketing

Recently, The Future of Everything asked marketing thought leader and The ADS Agency founder Andrea D. Smith for her thoughts on the future of marketing. The Future of Everything features industry experts from a variety of industries who have an interesting perspective, unique insights, and a strong opinion. This month, they asked CEO’s, entrepreneurs, and executives who […]

Start Here.

Something amazing is happening here in Atlanta right now – specifically for children and our communities. If you have any interest whatsoever in the betterment of our children (and therefore the present and future state of our communities), I highly suggest you dig into this. I am so thoroughly impressed with a new initiative United […]

Understand Motivations: 9 Key Words to Get You Anywhere

The key to getting anything done in business or otherwise is first understanding someone’s motivations. When dealing with any personality type – whether you feel you can develop a great rapport with someone (which I almost always feel I can) or not – there are nine magical key words that will help you get nearly […]

Need a business mentor? Try SCORE.

If you’re a budding entrepreneur – or even thinking about becoming one – you’ve got a million thoughts going on in your head. Every day. Every hour. And on top of that – more than a million things to do! You know how highly recommended it is for you to have a mentor. In fact, 70% of mentored small businesses […]

Vision in Leadership: 7 Questions Every Leader Should Be Thinking About

“A leader’s job is to look into the future and see the organization – not as it is – but as it should be.” – Jack Welch Vision is everything in leadership. As cliché as that might sound, it has all the truth in the world in it. Your job as the leader in your […]

Can you schedule Instagram posts? 

Technology and social media are always changing and it can be hard to keep up! We get it. Here’s our review of some of the latest Instagram programs / apps if you’ve been considering something to help you: ScheduGram: posts for you but also comes with a nominal fee. The nice thing is that it allows […]

3 Quick Branding Tips Entrepreneurs Can Use Right Now

Branding is an elusive topic for a lot of professionals and entrepreneurs alike. There’s a lot to it and it can get quite complicated. However, the more simple you can make those complex plans, the more elegant they’ll be in design and function. Here are a few quick tips you’ll want to remember when thinking […]

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ABOUT the Author

I’m Andrea - a Brand Strategist, Storyteller and Velvet-Wrapped Truth Teller

Andrea TheoJohn is a brand strategist and storyteller with a knack for helping B2B professional service firms evolve their brands into timeless, elevated experiences. As the founder of The ADS Agency, she brings corporate insight, creative edge, and a whole lot of velvet energy to every client she serves.

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