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Woman of color frustrated at not being able to get on Wikipedia

Why It’s So Hard to Get a Wikipedia Page (Even When You’re Kind of a Big Deal)

A while back — and up until recently — I had the pleasure of working with Monica Rhodes, a powerhouse in the historic preservation world. We worked together for a couple of years, and during that time, my team helped her grow her digital presence from the ground up: we took her Instagram from barely […]

Why Your B2B Brand Should Stop Sleeping on Email Marketing

Email still delivers better ROI than social—especially for B2B brands. Here’s why your inbox may be your most valuable marketing tool.

Why the Value Triangle Still Matters — A Real Talk Guide for Entrepreneurs

Not sure if your brand still fits who you are? Here’s how to spot the signs — and what to do if it’s time for a smarter, sharper brand refresh.

Outdated Computers with apples

When Your Brand’s Outgrown Its Look (But You’re Not Sure What’s Next)

You know that moment when your website still technically works… but it doesn’t “work?” Or your logo’s fine… but doesn’t quite match the caliber of what you do now? Maybe it’s not bad — it’s just not “you” anymore. That quiet discomfort is your brand’s way of saying: “We’ve evolved. It’s time our presence catches […]

So ADS Begins: 24 Things I learned in Year One as an Entrepreneur

Accidental Entrepreneurship. That’s exactly what I think of when I consider where I was one year ago today. I never thought I would even think of doing this until I was 40 (although, ironically, I’m not so far from that now!). In my 20s, I often thought to myself that by the time I’m 40 […]

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ABOUT the Author

I’m Andrea - a Brand Strategist, Storyteller and Velvet-Wrapped Truth Teller

Andrea TheoJohn is a brand strategist and storyteller with a knack for helping B2B professional service firms evolve their brands into timeless, elevated experiences. As the founder of The ADS Agency, she brings corporate insight, creative edge, and a whole lot of velvet energy to every client she serves.

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