A while back — and up until recently — I had the pleasure of working with Monica Rhodes, a powerhouse in the historic preservation world. We worked together for a couple of years, and during that time, my team helped her grow her digital presence from the ground up: we took her Instagram from barely […]

Email still delivers better ROI than social—especially for B2B brands. Here’s why your inbox may be your most valuable marketing tool.

Not sure if your brand still fits who you are? Here’s how to spot the signs — and what to do if it’s time for a smarter, sharper brand refresh.

You know that moment when your website still technically works… but it doesn’t “work?” Or your logo’s fine… but doesn’t quite match the caliber of what you do now? Maybe it’s not bad — it’s just not “you” anymore. That quiet discomfort is your brand’s way of saying: “We’ve evolved. It’s time our presence catches […]

Accidental Entrepreneurship. That’s exactly what I think of when I consider where I was one year ago today. I never thought I would even think of doing this until I was 40 (although, ironically, I’m not so far from that now!). In my 20s, I often thought to myself that by the time I’m 40 […]