Whenever you find yourself on the side of the majority, it is time to pause and reflect. - Mark Twain How do you cut through the noise out there for your business? The first basic step is to start with differentiation. But how do you go about differentiating your business (or yourself) from everyone else … Continue reading How to differentiate yourself: for entrepreneurs, personal branders (which we all are) AND career professionals.
There's nothing better you can do for your brand than to have a kick-arse, highly memorable and extremely effective launch party. Everything's on brand, people love it, your customers and potential customers love it and people walk away thinking - I've got to tell 5 other people about this. Excellent! That's what we want. But … Continue reading How to ELEVATE Your Launch Parties for Business
Accidental Entrepreneurship. That's exactly what I think of when I consider where I was one year ago today. I never thought I would even think of doing this until I was 40 (although, ironically, I'm not so far from that now!). In my 20s, I often thought to myself that by the time I'm 40 … Continue reading So ADS Begins: 24 Things I learned in Year One as an Entrepreneur
Yes, leopard - and apparently any kind of animal print - is a neutral. The colors - tans, browns, blacks - are all neutrals. Zebra is a neutral. Snakeskin. Also, curvy girls can wear stripes, patterns can be mixed and - above all - positively everything must be tailored according to ADS Style Chat expert Morgan … Continue reading Leopard is a neutral (and many other style tips you didn’t know for personal branding)
Everybody loves the idea of sitting in their PJ's and making money, running a business off your iPhone using PayPal, Square and swanky, fun business tools like that. But how many of us ever actually get to experience that? We dream of starting our own business but life often gets in the way. Well Nicole … Continue reading ADS Entrepreneur Chat with Charleigh Rocks (our 1st Facebook Live Broadcast)
If you're in the process of designing a logo right now (or if you will be faced with the challenge of getting one designed soon), you already feel the immense pressure of it all. That logo will represent the embodiment of everything your brand is or will become in the future - so you're going … Continue reading Entrepreneurs: Here’s Our #1 Tip for Designing a Logo
Branding is an elusive topic for a lot of professionals and entrepreneurs alike. There's a lot to it and it can get quite complicated. However, the more simple you can make those complex plans, the more elegant they'll be in design and function. Here are a few quick tips you'll want to remember when thinking … Continue reading 3 Quick Branding Tips Entrepreneurs Can Use Right Now