How to differentiate yourself: for entrepreneurs, personal branders (which we all are) AND career professionals.

Whenever you find yourself on the side of the majority, it is time to pause and reflect. - Mark Twain How do you cut through the noise out there for your business? The first basic step is to start with differentiation. But how do you go about differentiating your business (or yourself) from everyone else … Continue reading How to differentiate yourself: for entrepreneurs, personal branders (which we all are) AND career professionals.

How do you get people to buy something? Understanding the basics of Customer Journeys.

If you're a new business owner, you already know: you're the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order … Continue reading How do you get people to buy something? Understanding the basics of Customer Journeys.