Why Authentic Effort is Needed for Authentic Marketing Magic: so today I brought you along with me for a bit of a fall run. Running by the river is a great way for me to clear my head, get some creative juices flowing, etc. And while running, a message came to me literally through a … Continue reading Stop Sabotaging Your Business Dreams!
Looking for some easy-to-use templates for your 2019 Marketing Plan? Start with our eBook - Authentic Marketing Magic - which breaks down the basics on how to DIY marketing for your own business this year. In this simple guide, we've also included a PPT template for your 2019 Marketing Plan as well as an Excel … Continue reading 2019 Marketing Plan Tools
Wondering what IGTV is, why it is and how to use it? Here are all the basics to get you started - including how to upload a video from mobile and web (once that bug is fixed). Check out our video tutorial below plus these tips and things to know (be sure to watch the intro … Continue reading How to do IGTV: Learn the Basics of Instagram Television
Anybody can use a social media management platform like HootSuite, Buffer or Sprout Social to manage and schedule social media posts, tweets, etc. But what if you manage several social media accounts? What if you want to do some real engagement with your Twitter followers without taking forever to scroll through that Twitter home page … Continue reading A Better Way to Use Twitter: TweetDeck Tips 2018
Whenever you find yourself on the side of the majority, it is time to pause and reflect. - Mark Twain How do you cut through the noise out there for your business? The first basic step is to start with differentiation. But how do you go about differentiating your business (or yourself) from everyone else … Continue reading How to differentiate yourself: for entrepreneurs, personal branders (which we all are) AND career professionals.
If you have a business page on Facebook, you might’ve noticed several notifications all about GDPR (General Data Protection Regulation) on your page over the past few weeks. If you're in the US like we are, you probably checked it out and then became a bit confused about what it really is. Then you might’ve … Continue reading Overwhelmed by GDPR? We get it. Let’s talk it out.
So you've hired your first marketing person ever. Congratulations! Now what?? What should you expect? How should you work together? Well there are a LOT of things to know there, but here are 3 simple things you can do right away to make sure you're getting the most out of your new relationship: Know that … Continue reading How to Treat Your New Marketer
If you're a new business owner, you already know: you're the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order … Continue reading How do you get people to buy something? Understanding the basics of Customer Journeys.
There's nothing better you can do for your brand than to have a kick-arse, highly memorable and extremely effective launch party. Everything's on brand, people love it, your customers and potential customers love it and people walk away thinking - I've got to tell 5 other people about this. Excellent! That's what we want. But … Continue reading How to ELEVATE Your Launch Parties for Business
Accidental Entrepreneurship. That's exactly what I think of when I consider where I was one year ago today. I never thought I would even think of doing this until I was 40 (although, ironically, I'm not so far from that now!). In my 20s, I often thought to myself that by the time I'm 40 … Continue reading So ADS Begins: 24 Things I learned in Year One as an Entrepreneur