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Branding

Why the Value Triangle Still Matters — A Real Talk Guide for Entrepreneurs

Not sure if your brand still fits who you are? Here’s how to spot the signs — and what to do if it’s time for a smarter, sharper brand refresh.

Outdated Computers with apples

When Your Brand’s Outgrown Its Look (But You’re Not Sure What’s Next)

You know that moment when your website still technically works… but it doesn’t *work*? Or your logo’s fine… but doesn’t quite match the caliber of what you do now? Maybe it’s not bad — it’s just not *you* anymore. That quiet discomfort is your brand’s way of saying: “We’ve evolved. It’s time our presence catches […]

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ABOUT the Author

I’m Andrea - a Brand Strategist, Storyteller and Velvet-Wrapped Truth Teller

Andrea TheoJohn is a brand strategist and storyteller with a knack for helping B2B professional service firms evolve their brands into timeless, elevated experiences. As the founder of The ADS Agency, she brings corporate insight, creative edge, and a whole lot of velvet energy to every client she serves.

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