If you've never posted an Instagram story before, you're missing out! It's an excellent way to get extra visibility with your followers. Think of stories like the "snack" in between the meals (which are your Instagram posts). It's the thing that helps keep you top of mind, keep a connection going with your followers, even … Continue reading How to start using Instagram Stories
Have you ever noticed those IG accounts that have tens of thousands of followers out of nowhere and clearly are using messenger bots, have bought followers (or paid for follower services) and just seem to have massively explosive inorganic growth? We don't do that here. Not inorganic growth anyways. Here at ADS, we believe in … Continue reading Instagram Business Tips: Using Quick Replies as Authentic Alternative to Messenger Bots
Take a look at your Instagram bio right now. What does it say? Is it informative? Intriguing? After people look at your picture and name, the bio's the next place people look to figure out if they want to follow you (or keep following you) and why. This is a very critical area for you … Continue reading How to optimize your Instagram bio
Ever since I realized it was World Kindness Day, I started looking for opportunities to be kind to people. More than usual. Ironically they both ended up being acts of business kindness. (1) A guy at The Gathering Spot was desperately looking for anyone who might have any kind of communications / English background. What he was … Continue reading Kindness Works.
Accidental Entrepreneurship. That's exactly what I think of when I consider where I was one year ago today. I never thought I would even think of doing this until I was 40 (although, ironically, I'm not so far from that now!). In my 20s, I often thought to myself that by the time I'm 40 … Continue reading So ADS Begins: 24 Things I learned in Year One as an Entrepreneur
As entrepreneurs, everyone wants exposure for their business. Why? Because good exposure positively increases brand awareness. PR is a great way to do that “for free” so to speak – unlike traditional advertising which costs (print, digital, outdoor advertising on billboards, radio and TV commercials, etc.). Note: PR technically isn’t always “free” as many of … Continue reading Top 5 PR Tips that WORK (from one of journalism’s finest)
I decided to do Facebook Live because I want some of my clients to do it for their own businesses. However, I never have my clients do something that I've never done myself before and I wanted to be able to take all the hits of the lessons learned to be able to pass on … Continue reading Facebook Live: Video Equipment Used for our First Broadcast (bonus: all for $100!)
Everybody loves the idea of sitting in their PJ's and making money, running a business off your iPhone using PayPal, Square and swanky, fun business tools like that. But how many of us ever actually get to experience that? We dream of starting our own business but life often gets in the way. Well Nicole … Continue reading ADS Entrepreneur Chat with Charleigh Rocks (our 1st Facebook Live Broadcast)
Recently, The Future of Everything asked marketing thought leader and The ADS Agency founder Andrea D. Smith for her thoughts on the future of marketing. The Future of Everything features industry experts from a variety of industries who have an interesting perspective, unique insights, and a strong opinion. This month, they asked CEO’s, entrepreneurs, and executives who … Continue reading The ADS Agency Featured for Thoughts on the Future of Marketing