THE SHIFT
After five years of growth, Kraft Werks had outpaced its DIY beginnings. The logo? Built by the founder. The website? Functional, but outdated. As the sales team voiced their need for stronger tools and better materials, it became clear: the brand no longer matched the business or its market position. That’s when they called ADS.

THE SPARK
Through deep-dive brand strategy sessions with leadership and sales, a breakthrough emerged: Kraft Werks thrived as the nimble alternative to corporate giants — people-first, innovation-driven. That clarity became the brand’s new backbone, culminating in the line:
“People-focused. Innovation-driven. That’s why Kraft Werks.”

After five years with a DIY identity, Kraft Werks knew it was time for more. Their team needed a brand that matched their innovation, precision, and people-first ethos. Here’s how we helped them step into their next era — with confidence, clarity and serious edge.

THE WORK
We refined the original mirrored-K logo for technical polish, then built a sleek, modern site that tells their story with clarity and edge. From messaging to trade show displays, new business cards to social media presence — everything got a purposeful upgrade. Strategic, cohesive, and engineered to impress.
This was more than a manufacturing website redesign — it was a full-scale brand refresh for a B2B industrial firm.

THE ELEVATION
Today, Kraft Werks stands head and shoulders above its competition. Their brand doesn’t just look better — it speaks louder. The industry took notice. Customers see the difference. And internally, the team finally has the tools to represent who they truly are.

Manufacturing might not always get the spotlight in the branding world — but it should. At ADS, we specialize in helping engineering-driven, B2B firms step into their next era with a brand that reflects the precision, innovation and grit they bring to their industries. Kraft Werks is just one example of how powerful that transformation can be. If your company has outgrown its starter brand and you're ready to level up your presence — we’d love to talk.