THE SHIFT
From blank slate to built-to-last. Celevi CE came to us with a powerful vision — but no brand yet to carry it. We helped them define everything from their name and message to the visuals, voice, and site that would introduce them to the world. The result? A professional presence that felt polished, premium, and — in the client’s words — “legit.”
THE SPARK
Through collaborative discovery sessions, we helped the founder clarify her audience, positioning, and values — then translated that into a brand name that carried weight and sophistication: Celevi CE. From there, we developed a clean, contemporary visual identity and voice designed to inspire trust and signal professionalism in a saturated space.
This is the dream scenario. Most new businesses piece their brands together as they go — but Celevi CE had the rare advantage of doing it right from day one. With ADS guiding the way, they got the full treatment: from naming and mission to logo, voice, visuals, digital presence and beyond. No guesswork. Just a brand built with intention, from the ground up.
From name ideation to logo, color palette, typography and tagline, we built the brand from the ground up. We led a personal photoshoot to showcase the founder in her element and crafted a website that balanced clarity with warmth. We also equipped her with business cards, social media foundations and all the tools she needed to step confidently into launch.
THE ELEVATION
When the brand launched, the founder’s response said it all: “This really feels LEGIT now.” With a clear, credible identity and a professional digital presence, Celevi CE stepped into the space not as a startup — but as a standout. The brand doesn’t just look ready. It is.
Celevi CE wasn’t just a launch — it was a debut. Built from zero digital presence to a complete, professional brand suite, the business now stands ready to attract its audience with clarity, confidence and cohesion. The kind of “from-scratch” story we love most: purpose-driven, founder-led and destined to make waves.
We started with a look at competitors - and everything about them from their websites, logos and colors to their messaging, market approach and offerings. Critical for determining what would become Celevi CE's new name, positioning and more.
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