Whenever you find yourself on the side of the majority, it is time to pause and reflect. - Mark Twain How do you cut through the noise out there for your business? The first basic step is to start with differentiation. But how do you go about differentiating your business (or yourself) from everyone else … Continue reading How to differentiate yourself: for entrepreneurs, personal branders (which we all are) AND career professionals.
If you have a business page on Facebook, you might’ve noticed several notifications all about GDPR (General Data Protection Regulation) on your page over the past few weeks. If you're in the US like we are, you probably checked it out and then became a bit confused about what it really is. Then you might’ve … Continue reading Overwhelmed by GDPR? We get it. Let’s talk it out.
When we're little, we never really realize how important, special, marvelous and INCREDIBLY wise our mothers actually are. Of course, it's not until we get much older that that begins to make sense to us. In this latest video, we're chatting all about the marketing lessons we can get from our moms. Check it out … Continue reading What moms can teach us about marketing
So you've hired your first marketing person ever. Congratulations! Now what?? What should you expect? How should you work together? Well there are a LOT of things to know there, but here are 3 simple things you can do right away to make sure you're getting the most out of your new relationship: Know that … Continue reading How to Treat Your New Marketer
If you're a new business owner, you already know: you're the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order … Continue reading How do you get people to buy something? Understanding the basics of Customer Journeys.
Two of the biggest enemies of success: Analysis Paralysis and Perfectionism Paralysis. We have so much negative talk and artificial roadblocks in our heads that keep us from starting or finishing something: a business, that website, our book, that song, that album, the company app. We end up endlessly tweaking - never finishing. How do we get around that? Perhaps … Continue reading What “If” by Rudyard Kipling can teach us about Analysis Paralysis, Perfectionism Paralysis and the “Done is better than perfect” concept.
Have you ever walked into a room and you didn't know a soul? No one who looks familiar, looks like you, acts like you, talks like you... what do you do?? How do you connect? You're there to create connections for business of course, but how do you even begin? Not to worry. ADS and … Continue reading The BEST Secrets of Networking
There's nothing better you can do for your brand than to have a kick-arse, highly memorable and extremely effective launch party. Everything's on brand, people love it, your customers and potential customers love it and people walk away thinking - I've got to tell 5 other people about this. Excellent! That's what we want. But … Continue reading How to ELEVATE Your Launch Parties for Business
Many of us have the passion for writing - or at least the passion for our story. But how do we write a story that's as compelling as we lived it? Or how do we write a "how-to" book that's not going to put someone to sleep after the first sentence? We asked this same question … Continue reading How to write a GREAT first book (yes, it can be done).
Maybe you're not in the New Year's Resolution camp. Or maybe you do make those goals every year, only to find out your zeal for those lofty weight loss, finance and meditation dreams have yet again fizzled and faded by February (congratulations, you're a normal human being). Maybe this year you should think about just … Continue reading What’s your One Word for 2018?