BEHIND
the BRAND

I’m Andrea TheoJohn. Founder. Brand Sculptor. Corporate gal turned strategist who skipped the agency rulebook.

Before launching this agency, I was leading global brand strategy from the inside — serving as Marketing & Branding Director for a multinational company in Scotland and managing M&A projects worth over €160M.

I never planned to become an entrepreneur — at least not until what I hoped would be early retirement (in my 40s!). But life had other plans.

In my mid-30s, after landing in a new city with what should’ve been an easy hero job, I found myself in a toxic work environment that rattled me to my core. It affected my health, my confidence and everything I thought I knew about myself. But as I started rebuilding in Atlanta — meeting new people, grabbing coffees, offering marketing and branding advice when asked — everyone kept saying the same thing: You should just do your own thing.

I wasn’t ready… until the fall of 2016, when an architectural firm owner handed me money and said, “I’m going to be your first client. Tell me what to pay you.” A second client — owner of several staffing firms — came along by the holidays. I was shocked that even with all the mistakes (undercharging, no plan, just vibes), those two small clients were covering the bills.

By January, I had a choice: take another dream job in corporate or keep building this thing of my own.

I chose this. And I’ve never looked back.