If you’re a new business owner, you already know: you’re the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order to make a purchase? Well here are some basics to give you a framework to work with. In this episode, you’ll learn the following fundamentals of customer journeys:
- THE OLD SCHOOL: AIDA: Attention, Interest, Desire, Action
- THE NEW SCHOOL: The 5 A’s: Aware, Appeal, Ask, Act, Advocate
- THE TRIED & TRUE: One everyone should know – Know, Like & Trust
You can quickly check out the basics behind these concepts in the YouTube video below or via our podcast on iTunes (both release at 8pm Tues. April 17, 2018). QUESTIONS?: What questions do you have about customer journeys? Let us know below!
SAMPLE CUSTOMER JOURNEY MAP:
OTHER VIDEOS TO CHECK OUT:
ADS PLAYLISTS TO CHECK OUT:
ABOUT A.D.S., Andrea D. Smith, Senior Marketing & Brand Director, The ADS Agency. With an MBA in Marketing from Clemson University, Andrea brings over 10 years of hands-on marketing, branding and sales experience to the table. Prior to moving to Atlanta in 2015, she served as the Global Senior Brand Strategy Manager for a manufacturer in the UK. She managed over 70 Brand Ambassadors in 17 different countries and led over a dozen workstreams for three major acquisitions. She started The ADS Agency in Atlanta and her clientele includes law firms, IT and light industrial staffing firms, self-made millionaire authors, architects and manufacturers, etc.
For more Marketing & Branding Tips for Entrepreneurs & Career Professionals, connect with The ADS Agency: