Expert Round Up: What Is Your Number One Tip for Logo Design?

Logo design can be an intimidating process. This image will act as the face of your brand, often being the first thing potential consumers interact with. As it is often said, “a picture says a thousand words,” and it is important that all thousand words reflect the mission and values of your organization.

From initial research to selecting different colors and shapes to be included in the imagery, there are numerous considerations that need to be made in order to create the perfect branding for your business. Luckily, we asked 15 marketing and branding experts what their number one tip for logo design is, in order to get you on track to creating the perfect branding for your business.

My most important tip for logo design is to make it as clean and simple as possible. Imaginative, yes of course! But think about the applications of logos today: logos today need to be both social media and web friendly – so gone are the days of intricate logos with lots of text. You need a logo that can boil down to a simple symbol. Think about the little “favicons” (those tiny images at the top of your website’s browser tab) – look how small those are. The best logos are legible even at that very small level. New entrepreneurs often have a hard time with this because they try to put so much into their logo. Of course, you want to put as much research, thought and analysis behind your brand as you can afford prior to “pushing go.” But at the end of the day, as sophisticated as we get with the rationale and data behind going in any brand direction, there is plenty of elegance in simplicity. Da Vinci himself once said, “simplicity is the ultimate form of sophistication.” Quite true. The very best logos are clean, simple, yet powerful and recognizable even on a tiny scale. – Andrea D. Smith, Senior Brand Director, The ADS Agency

What questions do you have about logo design? We’d be happy to help.