If you’re in the process of designing a logo right now (or if you will be faced with the challenge of getting one designed soon), you already feel the immense pressure of it all. That logo will represent the embodiment of everything your brand is or will become in the future – so you’re going to want something that is just the right fit in your marketplace while still allowing room for growth. Recently, the people at Logojoy asked ADS for our opinion on what we feel is our best, top tip for designing a logo. Here’s an excerpt from their article along with what we had to say. Click through below to read what the other branding experts had to say as well – outstanding advice for any entrepreneur!
Logo design can be an intimidating process. This image will act as the face of your brand, often being the first thing potential consumers interact with. As it is often said, “a picture says a thousand words,” and it is important that all thousand words reflect the mission and values of your organization.
From initial research to selecting different colors and shapes to be included in the imagery, there are numerous considerations that need to be made in order to create the perfect branding for your business. Luckily, we asked 15 marketing and branding experts what their number one tip for logo design is, in order to get you on track to creating the perfect branding for your business.
My most important tip for logo design is to make it as clean and simple as possible. Imaginative, yes of course! But think about the applications of logos today: logos today need to be both social media and web friendly – so gone are the days of intricate logos with lots of text. You need a logo that can boil down to a simple symbol. Think about the little “favicons” (those tiny images at the top of your website’s browser tab) – look how small those are. The best logos are legible even at that very small level. New entrepreneurs often have a hard time with this because they try to put so much into their logo. Of course, you want to put as much research, thought and analysis behind your brand as you can afford prior to “pushing go.” But at the end of the day, as sophisticated as we get with the rationale and data behind going in any brand direction, there is plenty of elegance in simplicity. Da Vinci himself once said, “simplicity is the ultimate form of sophistication.” Quite true. The very best logos are clean, simple, yet powerful and recognizable even on a tiny scale. – Andrea D. Smith, Senior Brand Director, The ADS Agency
What questions do you have about logo design? We’d be happy to help.